Consumer Spending Insights Solutions Overview

This document is a guide detailing the Spending Insights solutions provided by Equifax, which aim to assist businesses in understanding consumer spending trends. It outlines two primary offerings: the Spending Insights Index and Spending Insights Digital Targeting Segments. The Spending Insights Index provides non-FCRA insights into actual consumer spending by leveraging aggregated transaction data across various consumer categories. This solution is designed to enhance marketing effectiveness by identifying household spending patterns. The document also describes the Digital Targeting Segments, which allow businesses to reach online consumers with high estimated spending in specific categories. Additionally, it explains the data collection process, which includes aggregation and anonymization of merchant transaction data, ensuring compliance and privacy. The guide emphasizes the importance of these insights for businesses seeking to optimize their marketing strategies and engage more effectively with customers.