Data-Driven Auto Refinance Campaign Case Study

This case study outlines a national credit union's strategy to reclaim auto loan market share through a targeted refinance campaign. The credit union faced the challenge of losing members to competitors who were securing auto financing elsewhere. To address this, they employed the Equifax Ignite analytics platform and TargetPoint Intent Scores to identify members likely to refinance within the next two to four months. The campaign specifically targeted existing members and those who had not applied for an auto loan in the past year. By applying strict criteria for credit quality and loan balances, the credit union aimed to ensure that the offers provided genuine value. The execution of the campaign was streamlined through a secure environment, allowing for rapid identification of target audiences and offer execution. Post-campaign analysis revealed a 1.68% booked rate and generated $134 million in incremental auto loans, demonstrating the effectiveness of the precision-targeting approach in enhancing member relationships and growing the loan portfolio.