Summary
This guide outlines the strategic planning and implementation processes for Fixed Wireless Access (FWA) as a critical component of service providers' business decisions. It begins with identifying the addressable market for FWA, selecting target segments, and determining locations for network deployment. The guide details the development of suitable FWA products, including value-added services, business models, and technical solutions. It emphasizes the importance of geo-marketing and adapting sales processes to effectively promote FWA services. The delivery and installation of FWA services are discussed, highlighting the need for monitoring performance and user behavior. The document also covers the evolution of FWA networks in relation to 5G deployment, including options for enhancing capacity through technological improvements and site densification. The guide concludes with insights into consumer broadband usage patterns and the implications for FWA service offerings, emphasizing the need for coordination across organizational boundaries to ensure successful FWA deployments.
