Location Intelligence in Commercial Real Estate

This case study details JLL Australia's application of location intelligence to enhance decision-making in commercial real estate. It outlines how JLL utilizes Esri technology to analyze and interpret location data, which is crucial for their Australian business lines and clients. The study presents the challenges faced by JLL Australia in providing effective real estate services, emphasizing the need for smart data analysis to identify unique market opportunities. It describes the implementation of ArcGIS Online and various GIS analytics tools to create web mapping applications that facilitate collaboration and enhance client presentations. The outcomes include centralized content for asset management, focused insights into commercial leasing, and improved location-based investment advice. The case study highlights the innovative use of 3D GIS to visualize data and support strategic decisions, ultimately providing JLL Australia with a competitive advantage in the real estate market.