This document is a technical report that outlines Esri's approach to advancing trusted artificial intelligence (AI) within ArcGIS products. It emphasizes the importance of a holistic strategy that prioritizes security, privacy, transparency, fairness, reliability, and responsible development. The report discusses the evolution of AI, particularly focusing on the distinction between generative AI and GeoAI, and highlights the regulatory landscape that shapes AI governance globally. Esri's guiding AI principles are detailed, which include commitments to security, privacy, transparency, fairness, reliability, and accountability. The report also describes Esri's practical measures to implement these principles, such as risk evaluation processes, user control options, and data security practices. Furthermore, it introduces the concept of AI Transparency Cards to enhance understanding of AI functionalities. The document concludes by emphasizing the shared responsibility between Esri and its customers in achieving trusted AI, advocating for active participation in ethical AI deployment and governance.