The Automotive Cyber Maturity Report 2024 presents findings from the fourth annual ETAS Automotive Cyber Maturity Survey, which assesses the cybersecurity landscape within the automotive industry. The report outlines key insights derived from survey data, highlighting the correlation between a company's cyber maturity and its competitiveness in the automotive market. It details how high cyber maturity is linked to stronger competitive positioning, with organizations prioritizing cybersecurity in their operations. The report also discusses the evolution of cybersecurity focus, moving from certification to cultivating a cybersecurity culture. It emphasizes the importance of security operations and the software supply chain, noting that higher maturity organizations are increasingly implementing security monitoring measures. Additionally, the report addresses the implications of generative AI in automotive cybersecurity, revealing varying perspectives between subject-matter experts and upper management. Overall, the report serves as a comprehensive analysis of current trends and challenges in automotive cybersecurity.