Retailing Trends and Forecasts in Vietnam

This document is a research report that outlines the developments in the retailing sector in Vietnam for the year 2021. It details how the pandemic has impacted consumer behavior, particularly regarding home and garden products, leading to a decline in sales performance. The report highlights the competitive landscape, noting the presence of AA Corp and the anticipated recovery of channel momentum. It discusses the importance of an omnichannel strategy for retailers to enhance sales. The report includes various tables that provide data on sales, outlets, and growth percentages for different retail categories, including grocery and non-grocery specialists, from 2016 to 2026. Additionally, it presents forecasts for the retailing sector, emphasizing the expected trends and changes in consumer purchasing patterns. The document serves as a comprehensive resource for understanding the current state and future prospects of retailing in Vietnam.