Digital Financial Education Program Implementation

This document is a case study detailing the implementation of GM Financial's KEYS financial wellness program in collaboration with Everfi. The program, launched in 2016, aims to empower individuals with financial education through both in-person and digital resources. Initially focused on workshops, GM Financial recognized the need to expand its offerings to include online modules to reach a broader audience, particularly young adults. The partnership with Everfi Achieve allowed GM Financial to provide over 40 interactive modules covering essential financial topics such as budgeting and credit management. The case study outlines the challenges faced, including the need for accessible education, and highlights the benefits of the digital platform, including data-driven insights and enhanced user engagement. It also discusses future plans for content expansion and integration with social media to further promote financial literacy. Overall, the collaboration exemplifies how targeted financial education can bridge gaps in personal finance understanding.