Summary
This case study details the implementation of the Exigo platform by pawTree, a pet product direct-selling company, under the guidance of Jana Gilmore, Head of IT. The document outlines how Exigo supported pawTree's growth by addressing scalability issues, allowing the company to innovate without the need for multiple software solutions. Key aspects include the development of customized systems, such as a coupon engine and inventory management, which resulted in significant cost savings. The platform's open architecture enabled integration with third-party applications, enhancing operational capabilities while maintaining efficiency with a lean IT team. The reliability and support provided by Exigo were highlighted as critical factors in pawTree's successful transition to a scalable business model. The case study emphasizes the importance of having a dependable IT platform that can adapt to the evolving needs of a growing enterprise, ultimately allowing pawTree to focus on innovation and operational excellence.
