Cuebiq Campaign Measurement Enhancement Case Study

This case study details Cuebiq's collaboration with Experian to enhance campaign measurement through the implementation of Experian's Activity Feed. Cuebiq, a leader in mobility data, aimed to improve the accuracy of cross-channel advertising measurement, particularly in relation to offline store visits. The study outlines the challenges Cuebiq faced, including the need to increase matching impressions across various digital environments and to mitigate impacts from evolving privacy standards. During a 21-day period, approximately 1 billion events were processed, with 85% resolved to a household. The results indicated that 91% of these events were linked to mobile ad IDs (MAIDs). The implementation of Activity Feed allowed Cuebiq to better understand campaign success and enhance consumer engagement tracking in a privacy-compliant manner. The case study concludes with a statement from Cuebiq's Director of Product, highlighting the effectiveness of the partnership with Experian in maximizing match rates and improving cross-channel attribution.