MiQ Case Study on Experian's Graph Integration

This case study details the collaboration between MiQ, a global programmatic media partner, and Experian, focusing on the integration of Experian's Digital Graph into MiQ's proprietary Identity Spine. The objective of this integration was to enhance audience targeting capabilities and improve campaign efficiency while addressing challenges related to signal loss and the decline of cookie-based targeting. MiQ aimed to unify audience insights and increase scale in a privacy-compliant manner. The solution involved incorporating various identifiers and data feeds into MiQ's Identity Spine, allowing for a comprehensive view of target audiences. The results demonstrated significant improvements, including a 51% increase in audience reach across devices and a 64% increase in the use of cookieless IDs. The integration facilitated better targeting and measurement of marketing initiatives, ultimately supporting MiQ's mission to optimize media investments for their clients.