This case study outlines the implementation of a Configure, Price, Quote (CPQ) system at OIM Orthopedie, a provider of custom orthopedic solutions in the Netherlands. The objective of this integration was to optimize the order intake process and enhance the overall customer experience. OIM Orthopedie serves numerous patients daily across various rehabilitation clinics and standalone locations, emphasizing the importance of professional advice and quality service. The CPQ system has significantly reduced the time spent on order intake from 10 minutes to just 3 minutes, allowing advisors to dedicate more time to patient interaction and personalized service. The system provides real-time access to customer data and integrates seamlessly with existing applications, ensuring that advisors can focus on customer needs rather than administrative tasks. This integration aims to create a streamlined service model that enhances patient satisfaction and fosters repeat business, positioning OIM Orthopedie as a leader in customer service within the orthopedic sector.