State of Risk in Creative Operations Study

This document is an independent research study focused on the risks associated with creative operations, particularly regarding the management of creative assets and licensing. Conducted in January 2024, it surveyed 245 professionals within the creative industry, assessing their awareness and handling of risks related to font and asset usage. The findings indicate a significant discrepancy between perceived and actual risk management practices. Many respondents expressed concerns about unlicensed fonts, yet allowed personal fonts to be introduced into their workflows, highlighting a gap in effective risk mitigation strategies. The study outlines various types of risks, including inefficiency, legal, accountability, and financial risks, emphasizing the need for improved processes and tools to manage these challenges. The research underscores the importance of risk awareness and prevention in fostering a successful creative business, aiming to inform better practices within the industry.