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Ezoic
Overview
Ezoic is a software company based in the United States, founded in 2010, that specializes in providing a platform for website publishers to optimize their online content and revenue. The company operates within the enterprise resource planning (ERP) software sector and is involved in the broader fields of information technology and computer software. Ezoic’s platform is designed to enhance website performance by utilizing data-driven insights to improve traffic, user engagement, and monetization. According to their 2020 Publisher Performance Report, a study of 300 publishers who utilized Ezoic's services indicated significant improvements in various metrics over a year, including a 36% increase in average monthly traffic and an 87% increase in average revenue per session. The report highlights the platform's ability to facilitate growth across diverse website types and content verticals. Ezoic's focus on analytics and performance optimization positions it as a resource for publishers seeking to enhance their digital presence and financial outcomes.