Global Survey on Digital Scam Protection in 2024

This document is a report detailing the findings of the Living Secure survey, which investigates the prevalence of digital scams and the concerns surrounding online safety in 2024. The survey gathered insights from 7,000 participants across seven regions, revealing that a significant percentage of individuals have encountered cyber scams, with 34% experiencing a scam in the past year. The report outlines the digital moments that are most vulnerable to scams, emphasizing that many people feel increasingly unsafe online. Notably, 80% of respondents express worries about their online safety, and a majority lack trust in the security of their digital devices. The findings indicate that while awareness of scams exists, many individuals struggle to identify them, highlighting the need for improved education and protection measures. The report also discusses the evolution of online behaviors and the impact of generative AI on scam tactics, underscoring the ongoing challenges in ensuring digital security.