Partner Case Study on DNA's Security Offering

This case study outlines the transition of DNA, a Finnish communication service provider, to an all-in-one security solution called F-Secure Total. Founded in 2000 and part of the Telenor Group, DNA serves approximately 3.6 million network subscriptions and offers various data, voice, and TV services. The challenge faced by DNA involved the complexity of their previous offerings, which included three different security products. Customers expressed confusion regarding which services they needed, leading to insufficient protection. To address this, DNA simplified their offerings by consolidating into a single product that provides comprehensive internet security, VPN, and identity protection. The transition began in February 2022 and was successfully launched in June of the same year. Feedback from sales agents has been positive, noting that the simplified offering has led to a significant increase in sales. The focus for the upcoming year is on raising customer awareness and optimizing sales of the new service.