Conns Cameras eCommerce Search Solution Implementation

This case study details the implementation of an advanced search solution by Conns Cameras, a specialist retailer in Dublin. The document outlines the challenges faced by the company due to complex product naming conventions in the camera industry, which hindered customer navigation on their eCommerce platform. Initially, Conns used a built-in search function that proved inadequate, leading to a partnership with Celebros, which was later deemed overpriced for its performance. In 2017, Conns transitioned to FactFinder, resulting in significant improvements in online user experience and sales metrics. The case study emphasizes the importance of intuitive search capabilities that accommodate various user skill levels and product terminology. It also highlights the role of responsive design and dynamic suggestions in enhancing customer satisfaction. The document concludes with insights into the company's omnichannel approach and the impact of the COVID-19 pandemic on their business operations, showcasing a notable increase in online revenue and user engagement.