Jula's Enhanced Search Functionality with FactFinder

This case study outlines Jula's collaboration with FactFinder to improve their eCommerce search functionality. Launched in May 2017, Jula's online store faced challenges with its search engine, which was crucial as 32% of visitors relied on it. The need for a more intuitive and adaptive search solution was evident due to the company's presence in multiple markets and languages. Jula partnered with Knowit to optimize the integration of FactFinder's AI-driven search capabilities. The criteria for selecting FactFinder included a commitment to collaboration, a smart and customizable solution, SaaS convenience, and ongoing innovation. The partnership resulted in a 30% increase in conversion rate within seven months, demonstrating the effectiveness of the implemented solution. Additionally, Jula is working on integrating FactFinder into in-store search terminals and their mobile app to enhance the overall customer experience across digital and physical platforms.