Nordics Sports Goods Sector Report 2024

The document is a sector report detailing the performance and trends within the Nordic sports goods market for 2024. It outlines the significant growth in sports goods sales, particularly in the ecommerce sector, which reached €313.57 million, marking an 11% increase from the previous year. Sweden leads in revenue generation and number of online shoppers, while the report highlights the varying contributions of different segments, with winter sports goods accounting for a substantial portion of online sales. The report also discusses consumer behavior, noting a preference for invoice payments and the rising interest in sustainable products. Additionally, it identifies emerging trends such as 'slow sports' and urban sports, which are gaining popularity and influencing market dynamics. The analysis includes insights into market segmentation and spending patterns, emphasizing the resilience and evolving nature of the Nordic sports goods sector post-pandemic.