Onsite Search Functionality Improvement Checklist

This guide presents a checklist designed to evaluate the effectiveness of onsite search functions in online shops. It outlines specific criteria to assess, such as the ability to handle typos, understand multi-word queries, and provide relevant suggestions as users type. The document emphasizes the importance of personalized search results and the capability of the search function to learn from user interactions. It lists additional features to test, including the management of synonyms, the customization of search results pages, and the transparency of product ranking determination. The checklist aims to help retailers identify strengths and weaknesses in their search functionality, ultimately guiding them towards optimizations that could enhance conversion rates and boost revenue. The guide concludes by encouraging users to assess their search performance and consider potential improvements based on their scores.