Summary
This research report presents findings from a survey conducted in August 2023 involving over 30 marketing leaders across various industries, including Healthcare, Higher Education, Financial Services, and Manufacturing. The report outlines the evolving role of marketers in response to changes in the economic market, consumer expectations, and technological advancements. Notably, it highlights that 62% of surveyed marketers have held their positions for over five years, indicating stability in leadership roles. The report details the challenges faced by lean marketing teams, with nearly half consisting of five or fewer professionals, and discusses the variability in budget allocations. Furthermore, it addresses the shifting priorities of marketers, emphasizing the need for strategic opportunities and long-term customer relationships, particularly in light of emerging trends and the integration of advanced technologies like AI. The report concludes by acknowledging the barriers marketers face, including conflicting internal priorities and data accessibility.
