Paramount Global Services CRM Implementation Case Study

This case study details the implementation of a CRM solution by Paramount Global Services, a packaging and freight forwarding specialist, in collaboration with Faye. The objective was to enhance sales management and increase sales visibility. Paramount faced challenges due to a lack of a central repository for customer data and an inefficient sales process reliant on Excel spreadsheets. After evaluating several CRM options, they selected SugarCRM for its integration capabilities with Sage 100, ease of implementation, and affordability. The deployment involved a lead team from various departments and focused on improving opportunity management and pipeline visibility. The results were significant, with new business growth more than doubling in the first quarter post-implementation, alongside a 10 percent reduction in the sales cycle. The partnership with Faye was noted as integral to the success of the project, providing ongoing training and support to enhance the business processes further.