Mastercard IAS Pre- and Post-Bid Optimization Case Study

This case study outlines the collaboration between Mastercard and Integral Ad Science (IAS) to enhance brand safety and media quality in programmatic advertising. Mastercard, a leader in the payment processing industry, set a global benchmark for brand safety at 98% and sought to improve performance metrics while reducing fail rates across their campaigns. The partnership with IAS focused on implementing pre-bid verification solutions to ensure ads were placed in safe environments before bids were made. The strategy included the use of IAS's pre-bid solutions for Brand Safety, Contextual Avoidance, and Fraud, which were integrated into Mastercard's campaigns starting in May 2022. The results demonstrated significant improvements in brand safety pass rates and reductions in invalid traffic, ultimately leading to enhanced campaign performance. The case study presents a detailed account of the objectives, solutions implemented, and the outcomes achieved through this strategic partnership.