Consumer Password and Passkey Trends 2025

This report presents findings from a survey conducted by the FIDO Alliance, which examined consumer preferences regarding password and passkey usage ahead of World Passkey Day 2025. The survey involved 1,389 participants from the U.S., U.K., China, South Korea, and Japan, revealing significant challenges with traditional passwords. Notably, 36% of respondents reported having at least one account compromised due to weak or stolen passwords, while 48% abandoned online purchases because they forgot their passwords. The report also discusses the Passkey Pledge initiative, which encourages service providers to adopt passkeys, indicating a shift towards passwordless authentication. With 75% of people aware of passkey technology and 69% expressing trust in its security and convenience, the findings suggest a growing trend towards passkey adoption. The report concludes with insights into the global trends and implications for the future of authentication, emphasizing the importance of transitioning to more secure and user-friendly sign-in methods.