Consumer Password and Passkey Trends 2025

This research article explores the growing adoption of passkeys as a passwordless authentication solution. Based on a survey of 1,389 respondents across five countries, it highlights consumer attitudes towards passkeys, their perceived security and convenience, and the impact of the FIDO Alliance's Passkey Pledge. Key findings reveal that a significant percentage of users are ready to embrace passkeys, indicating a shift towards more secure digital identity practices ahead of World Passkey Day 2