FirstClose is a software company based in the United States, founded in 2000, that specializes in providing digital lending solutions, particularly for credit unions. The company engages with credit union executives to explore the future of digital lending, emphasizing the importance of member experience and the integration of technology into lending processes. FirstClose's offerings include front-end member portals that allow users to assess their home equity and understand loan options, facilitating a streamlined online application process. The company recognizes the competitive nature of the home equity market and the necessity for speed in loan origination. Their approach involves enabling credit unions to offer an end-to-end digital experience, allowing members to complete interactions, including document uploads and closings, remotely, in accordance with regulatory standards. The insights shared in their publications reflect a commitment to understanding industry trends and the evolving landscape of digital lending, positioning FirstClose as a key player in enhancing the lending experience for credit unions and their members.