2024 Thanksgiving Holiday Consumer Spending Report

This report provides an analysis of consumer spending activity during the Thanksgiving Week of 2024, specifically from November 27 to December 2. It compares this year's data with the previous year's performance during the same period. The analysis is based on nearly 800 million transactions across 2 million merchants, offering insights into the dynamics of retail spending. The report highlights a 5.7% increase in retail same-store sales, driven by a 6.7% rise in transactions, while average ticket sizes remained relatively flat. The resurgence of brick-and-mortar shopping is noted, with in-store purchases accounting for 58% of total retail sales. Additionally, the report details performance across various retail categories, including significant growth in General Merchandise and mixed results in Furniture and Electronics. The findings are intended for retail strategists, financial analysts, and market enthusiasts to navigate consumer spending trends effectively. The report also includes insights into payment method preferences and the impact of small businesses on the retail landscape.