Platform Business Data Readiness Survey Findings

The Platform Business Data Readiness Survey: How Real-Time Data Can Drive Growth is a report produced in collaboration with Carat from Fiserv and PYMNTS Intelligence. The report examines the data readiness of U.S. retailers and consumer-facing platform businesses, focusing on their ability to track internal and external sales data. It highlights the significance of data readiness, defined as an organization's capacity to collect, manage, and utilize data effectively. The report outlines key findings, such as the lack of dedicated analytics teams in many firms and the correlation between data readiness and revenue growth. It details that firms with higher data readiness are more likely to experience increased revenue, with a significant percentage of those relying on data analytics reporting substantial revenue growth. The methodology section describes how the survey was conducted, including the types of data tracked and the reliance on data for strategic decision-making. Overall, the report emphasizes the critical role of real-time data in enhancing business performance.