Summary
The document is a report detailing consumer trends and preferences regarding gift cards and loyalty programs as of Q2 2024. It outlines the increasing adoption of technology by consumers to enhance their shopping experiences, with 54% using digital wallets for gift card storage and 71% downloading merchant apps. The report highlights that 74% of consumers have utilized gift card loyalty incentives, emphasizing the importance of integrating gift cards and loyalty programs with technology. It also discusses consumer attitudes towards sharing personal information, noting that while many are willing to share for better incentives, a significant number distance themselves from brands perceived as too invasive. Furthermore, the report identifies grocery store incentives as the most favored among consumers, with demographic insights revealing preferences for different types of gift card loyalty incentives. The data is based on a survey conducted by Fiserv involving over 1,000 U.S. consumers.
