State of Cross Border Consumer Insights 2025

This report presents the State of Cross Border Consumer Insights for 2025, focusing on the evolving landscape of cross-border ecommerce. It outlines the complexities merchants face, including new tariffs, unpredictable costs, and the necessity for strategic adaptation. The report emphasizes the importance of investing in technology and optimizing supply chains to maintain competitiveness in a rapidly changing market. Key findings indicate that emerging markets, particularly in the Middle East and APAC, are experiencing significant growth, while traditional markets like Canada and the UK continue to perform well. Health and Wellness products are highlighted as the fastest-growing category, with a notable year-over-year increase. The report also details the importance of localized pricing strategies to mitigate the effects of tariffs on consumer behavior. Furthermore, it discusses the significant growth potential in B2B ecommerce, which vastly outpaces B2C, and the necessity for brands to adopt tailored cross-border strategies to succeed in diverse global markets.