State of Cross Border Consumer Insights Report

This report analyzes the current trends in cross-border commerce, focusing on the Beauty & Cosmetics sector. It outlines key findings from cross-border shipments exceeding $100 million in gross merchandise value (GMV). The report highlights that Beauty & Cosmetics experienced a significant peak season, driven by social commerce trends, particularly in Europe and North America. The document details the strong consumer engagement and targeted marketing strategies that contribute to growth in these regions. It also notes that while the sector faced fewer impacts from recent tariffs compared to others, brands benefit from Delivered Duties Paid (DDP) shipping to enhance compliance and reduce border delays. Additionally, the report presents data on year-over-year growth rates, emphasizing the increasing demand for Health & Wellness products, which have seen substantial growth. The findings suggest that merchants should consider localized market pricing strategies to maintain conversion rates amid rising costs.