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Flipp
Overview
Flipp is a Canadian company founded in 2007 that operates within the software industry, specifically focusing on mobile app development. With a workforce of 201 to 500 employees, Flipp generates revenue of approximately $84 million. The company is known for its Annual Flyer Readership Report, which assesses how Canadian shoppers engage with flyers in their grocery and non-grocery shopping routines. The report, now in its 10th edition, is based on a survey conducted with 4,200 Canadian household shoppers aged 18 and older, providing insights into readership trends and behaviors. The 2024 report highlights significant changes in flyer readership, noting a 41% increase in digital readership while print readership has seen a marked decline. Flipp's research emphasizes the evolving landscape of consumer behavior, particularly in relation to traditional and digital flyer mediums. The company continues to track shopper behavior through seasonal sales events and publishes new reports on its corporate website, contributing to the understanding of retail marketing dynamics in Canada.