Flippa is an Australian company founded in 2009 that operates within the software industry, specifically focusing on networking software and internet-related technology. The company provides a platform for owners and investors to buy and sell online businesses, including Amazon FBA stores, Shopify stores, newsletters, and various digital assets. Flippa's services include business valuation, preparation of sales materials, and marketing strategies aimed at connecting buyers and sellers. The company employs specialized brokers to facilitate transactions, leveraging an AI-driven matching system that connects hundreds of thousands of users. Their published materials emphasize the importance of preparing for sale, negotiating effectively, and ensuring a smooth transition for new owners. The company supports users throughout the selling process with integrated legal, insurance, and payment services, as well as dedicated post-sale assistance. Flippa aims to provide a comprehensive platform for entrepreneurs and investors to navigate the complexities of buying and selling online businesses.