FMG, based in New Zealand and established in 1978, operates within the insurance industry, employing between 501 and 1,000 individuals. The company focuses on providing insurance solutions tailored to the needs of its clients, particularly in rural areas. One of the key themes in FMG's published content is rural crime prevention, as evidenced by their recent document titled "Safety-checklist_Rural-crime.pdf." This document outlines practical safety tips for homeowners regarding outdoor fireplaces and highlights the importance of preparedness against rural crime, which has been increasingly prevalent. FMG reports that they support over 1,000 families affected by theft and burglary each year and have paid out significant claims related to these incidents. The company collaborates with New Zealand Police to offer resources aimed at reducing the risk of rural crime, emphasizing their commitment to safeguarding clients' properties and well-being. FMG's approach is characterized by an emphasis on advice-led insurance, aiming to mitigate the emotional and financial impacts of rural crime on their clients.