Tractor Supply Popup Restaurant Program Overview

This document is a case study detailing the implementation and impact of the popup restaurant program at Tractor Supply's Store Support Center in Nashville. The initiative, launched in 2015 with the assistance of Fooda, aimed to enhance employee socialization, reduce traffic issues, and improve productivity during lunch hours. The program invites various local restaurants to serve meals onsite, allowing employees to enjoy diverse dining options without leaving the premises. Feedback from employees has been overwhelmingly positive, with many expressing satisfaction with the convenience and variety offered. The program also aligns with Tractor Supply's values of thriftiness, as it incurs minimal costs to the company. Instead, participating restaurants benefit from food sales, with Fooda taking a percentage. The case study highlights the program's contribution to fostering social capital among employees and its role as a competitive advantage in recruitment efforts, positioning it as a key perk alongside other amenities.