Forrester 2025 Budget Planning Guide Overview

This document is a report on Forrester’s 2025 Budget Planning Guides, which outlines the spending intentions of leaders across various sectors for the upcoming year. It indicates that a significant majority of global tech and marketing decision-makers are planning budget increases despite economic challenges. The report details areas where organizations should increase investments, such as cross-functional efforts that enhance customer experiences and frameworks for AI governance. It also highlights areas for potential budget reductions, including journey-mapping initiatives lacking clear objectives and bespoke tech stacks that contribute to technical debt. Additionally, the report suggests areas for experimentation, such as innovative platform teams and quantum security measures to protect against emerging cyber threats. The guidance aims to assist leaders in making informed budgeting decisions that align with their growth strategies and customer trust.