Impact of AI on Microsoft Modern Work Partner Revenue

This technical report, commissioned by Microsoft and conducted by Forrester Consulting, analyzes the economic impact of AI on the revenue opportunities for Microsoft Modern Work partners. It outlines how the introduction of Microsoft 365 Copilot has shifted partner revenue growth, with a reported 13% increase in expected revenue opportunity attributed to AI in fiscal year 2025. The report details various factors contributing to this growth, including the adoption of low-code solutions and the integration of AI into existing Microsoft products. It also discusses the importance of advisory services in achieving AI transformation and highlights the need for partners to invest in their capabilities to capitalize on these opportunities. The study is based on extensive interviews with partners and customers, providing insights into market trends and customer demands for AI-related services. The findings indicate that AI is becoming a critical driver for revenue growth among Microsoft partners, with significant implications for future business strategies.