Partner Opportunities in Microsoft Dynamics 365

This document is a Total Economic Impact study commissioned by Microsoft and conducted by Forrester Consulting, focusing on the partner opportunities within Microsoft Dynamics 365, particularly in the ERP and CRM solution areas. It outlines the growing customer interest in AI and its integration into business applications, which is transforming revenue opportunities for partners. The study highlights how partners that invest in AI and follow best practices are experiencing profitable growth. It details expected revenue opportunities per user for ERP and CRM solutions, emphasizing the importance of advisory services and solutions development. The document also discusses market trends and customer priorities, revealing that organizations are increasingly looking to implement AI-enabled tools and modernize their business applications. The insights are based on interviews with partners and survey data, providing a comprehensive view of the evolving landscape for Dynamics 365 partners as they adapt to customer demands and technological advancements.