Projected Economic Impact of Microsoft 365 Copilot for Sales

This document is a Total Economic Impact™ study conducted by Forrester Consulting, commissioned by Microsoft, focusing on the economic benefits and cost savings associated with Microsoft 365 Copilot for Sales. The study outlines how this generative AI solution enhances sales effectiveness by integrating CRM data, ultimately increasing company revenues and reducing sales-related operating costs. It details the experiences of 13 representatives from six organizations that have implemented Copilot for Sales, highlighting improvements in sales processes, employee satisfaction, and overall sales culture. The document presents quantified benefits, including a projected return on investment (ROI) ranging from 125% to 468% and a net present value (NPV) between $12.7 million and $47.5 million over three years. It also discusses unquantified benefits such as improved CRM data quality and compliance, as well as the costs associated with implementing Copilot for Sales. The findings aim to provide organizations with a framework to evaluate the financial impact of this technology.