Total Economic Impact of Microsoft Agentic AI Solutions

This document is a Total Economic Impact study commissioned by Microsoft and conducted by Forrester Consulting. It examines the potential return on investment (ROI) that enterprises may achieve by deploying Microsoft’s agentic AI solutions. The study outlines how organizations are expanding their AI capabilities beyond generative AI to include agentic AI, which is defined as systems that enable software to autonomously plan and adapt to achieve goals. The findings indicate that agentic AI can enhance business processes, increase revenues, and streamline operations. The report details the benefits, costs, and risks associated with the investment in these solutions, highlighting improvements in marketing, sales, customer service, and operational efficiencies. It also discusses unquantified benefits such as enhanced security, compliance, and information quality. The study aggregates experiences from interviews and surveys to provide a framework for evaluating the financial impact of Microsoft’s agentic AI solutions on organizations.