Total Economic Impact Study of Pendo

This document is a Total Economic Impact™ study commissioned by Pendo and conducted by Forrester Consulting. It aims to evaluate the potential return on investment (ROI) that enterprises may achieve by deploying the Pendo platform. The study outlines the challenges faced by technology teams in digital transformation, such as onboarding users onto new software and ensuring consistent support. Pendo addresses these issues by capturing usage data and enabling teams to enhance the employee software experience. The findings indicate that organizations using Pendo can experience significant benefits, including increased product team efficiencies, improved app adoption, and reduced support tickets. The study includes a financial analysis showing that a composite organization could realize benefits of $3.8 million over three years against costs of $765,000, resulting in a net present value (NPV) of $3.0 million and an ROI of 396%. Additionally, the document discusses unquantified benefits such as improved compliance and enhanced employee experience.