FourKites is a software company based in the United States, specializing in supply chain management solutions. Founded in 2014, the company has grown to employ between 501 and 1,000 individuals and reported revenue of approximately $115.5 million. FourKites focuses on enhancing visibility and operational efficiency within supply chains. Their published document, "The Execution Gap: What Supply Chain Leaders Are Saying About Technology," highlights key insights from supply chain leaders regarding the challenges and opportunities in adopting technology. The report identifies a significant gap between visibility investments and organizational readiness, noting that many companies struggle with basic standard operating procedures (SOPs) necessary for effective technology utilization. It emphasizes the importance of aligning artificial intelligence deployment with organizational needs and prioritizing working capital optimization. The findings suggest that companies should first address foundational operational issues before investing in new technologies, advocating for a strategic approach to implementing AI and decision-making processes within supply chains.