Summary
This guide presents various location-based targeting strategies designed for Q1 2026, focusing on high-intent consumer segments. It outlines foundational strategies that help marketers engage audiences during key seasonal moments such as New Year’s, Valentine’s Day, and major sporting events. The document details how to customize and deploy targeting segments at scale, utilizing a self-serve designer or managed services. It emphasizes the importance of reaching specific consumer groups, including lapsed customers, loyal visitors, and seasonal buyers, by leveraging real-time behaviors and demographic filters. The guide also highlights advertising opportunities during significant events, providing insights into consumer behaviors and preferences. Marketers are encouraged to explore creative segment ideas and activate their custom segments across numerous partner platforms. The guide serves as a comprehensive resource for building effective marketing strategies that align with consumer interests and behaviors in the upcoming quarter.
