Affinity Federal Credit Union Employee Engagement Improvement

This case study outlines the partnership between Affinity Federal Credit Union (AFCU) and FranklinCovey to enhance employee engagement and communication within the organization. AFCU, the largest credit union in New Jersey, faced challenges with ineffective team communication, which resulted in departmental silos and decreased employee engagement. To address these issues, AFCU implemented FranklinCovey's leadership training programs, including The 7 Habits for Managers. This initiative provided a common language for leaders and focused on ten key competencies such as adaptability and business acumen. As a result of this collaboration, AFCU saw a significant increase in employee engagement scores, rising from 67% to 82% over two years, while also reducing turnover by 15%. The partnership has fostered a more collaborative environment, improved member satisfaction, and enhanced overall organizational performance.