Promoting Paternity and Parental Leave at Fujitsu

This case study explores Fujitsu's campaign to normalize paternity and parental leave among fathers in Poland. By sharing real-life stories and launching engaging podcasts, the initiative aimed to challenge stereotypes and enhance employee awareness. The campaign successfully increased participation in leave policies, fostering a family-friendly culture within the organization. Key outcomes include a 2% rise in fathers taking parental leave and significant engagement on social media.