VIIA Hemp Company Case Study on E-Commerce Growth

This case study details the implementation of the Funnelytics Insights Service for VIIA Hemp Company, an e-commerce business specializing in hemp-derived cannabinoids. The document outlines the objectives of streamlining ad tracking processes, identifying customer journey bottlenecks, and optimizing conversion paths to enhance the overall customer experience. It describes how the service facilitated organized ad tracking, which provided clearer insights into advertising performance across multiple campaigns and platforms. The case study presents the results of these efforts, including a 300% increase in sales over the past year, an 11% rise in average order value (AOV), and a doubling of the conversion rate from checkout to purchase. The findings illustrate the effectiveness of targeted optimizations and upsell strategies implemented after checkout, demonstrating the positive impact of the Funnelytics Insights Service on revenue growth and customer engagement.