Fraud Prevention Excellence for a Leading E-Commerce Marketplace App

This case study outlines the challenges faced by a globally recognized e-commerce marketplace app that connects suppliers with consumers. The document details a high-profile fraud incident that exposed systemic weaknesses, leading to significant operational inefficiencies and a decline in trust among users. It describes the vulnerabilities in the payment system that resulted in revenue leaks and an increase in fraudulent refund and return claims. The case study presents a structured execution plan implemented by Fusion CX, which includes three phases: recruiting and training a dedicated team, monitoring high-risk transactions, and optimizing fraud management systems. The document highlights the roles of fraud detection analysts, process auditors, and technology specialists in enhancing the platform's fraud prevention capabilities. Additionally, it explains the deployment of AI-powered detection algorithms and automation to improve efficiency. The results indicate a 50% reduction in fraud-related losses and a restoration of trust among stakeholders.