Coca-Cola FEMSA Leadership Training Program Overview

This document is a case study detailing Coca-Cola FEMSA's implementation of a leadership training program utilizing a game-based learning method. The program aimed to support the company's corporate transformation and enhance the leadership skills of 850 employees across its 21 bottling plants in Mexico. The training method, named Pacific, involved a serious game where participants engaged in a virtual adventure to develop management skills. The case study outlines the challenges faced by the human resources department, including the need for innovative training methods, support for organizational restructuring, and the reinforcement of leadership capabilities. It describes the successful outcomes of the training, including a 100% completion rate and positive feedback from employees regarding the applicability of the training content. Additionally, the document highlights the strategic communications and competition initiatives that were implemented to motivate employees and ensure engagement throughout the training process.