Game-Based Learning for Employee Motivation

This document is a case study detailing the implementation of a game-based learning platform by MAN Truck & Bus Iberia to enhance employee motivation. The initiative aimed to transform training programs into effective tools for employee engagement and performance improvement. The program involved 84 employees and reported a remarkable 98% increase in motivation among participants. The case study outlines the strategic importance of training in adapting to market challenges and emphasizes the need for a collaborative and engaging learning environment. The serious games developed were designed to connect personal and professional success, utilizing game dynamics to foster competition and social learning. The results indicate high completion and recommendation rates, with significant cost reductions in training expenses. The document highlights the overall effectiveness of video games in training and the company's commitment to employee development as a core value. It also discusses future plans for leadership skills development within the organization.