Commercial Woodworking Firm Sales Pipeline Transformation

This case study outlines the transformation of a commercial woodworking firm, Cohen Architectural Woodworking, from a competitive bidding environment to establishing a consistent sales pipeline. The firm faced challenges with general contractors and one-time projects, prompting a shift towards securing long-term contracts with major corporate clients. To achieve this, they partnered with LinkedSelling, which helped them create a LinkedIn group tailored to their target audience in the construction sector. This initiative not only built a community of over 9,000 members but also positioned the firm as a leader in the industry. The campaign included targeted outreach through LinkedIn and email, resulting in a steady stream of sales opportunities. The collaboration led to over $30 million in new sales and significant growth for the company, including high-profile clients in healthcare and retail. The case study highlights the effectiveness of strategic relationship-building and targeted marketing in achieving substantial business growth.