LinkedIn Targeted Outreach Strategy Case Study

This case study outlines the collaboration between LinkedSelling and The Big Know, focusing on a targeted outreach strategy implemented via LinkedIn. The document begins by detailing the challenges faced by The Big Know prior to partnering with LinkedSelling, which included a reliance on referrals and traditional marketing methods such as newsletters and events. The need for a higher volume of meetings with suitable prospects was identified as a primary objective. The solution involved assigning an outreach team to conduct weekly messaging campaigns on LinkedIn, targeting specific industries and job titles within companies of a certain size. The results of this strategy were significant, with The Big Know generating 37 high-quality leads in less than 60 days. The case study concludes by noting the positive feedback from The Big Know regarding the quality of leads and the effectiveness of the outreach campaigns in enhancing their sales opportunities.